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“With PC sales declining 14% in Q1 of 2013, digital marketers should move half their budget to mobile now!”

This headline from econsultancy screamed from my inbox this week.

Is this just a knee jerk reaction?  Many commercial PC users still would not dream of using mobile devices for market research, reports, proposals, plans and technical work.

Nevertheless, the rush to mobile is well and truly on and there is now a plethora of online mobile web toolkits. Some of these are free and easy to get started. So what’s stopping us selling this kind of low cost service on to our clients ? Here are four very important reasons

1. Duplication

It’s easy to set up a duplicate mobile website using a well-advertised tool like Dudamobile - but if you have a content-managed website that you update frequently - you suddenly find you have twice the work on your hands!

2. SEO

One of the simplest rules of search engine optimisation (SEO) is - keep it simple. That means you should try and focus all your content onto one website. If you set up microsites or separate blogs it simply dilutes your page ranking. Social media should always feed into your main website. So it’s clear that setting up a separate site for mobile will damage your overall internet visibilty.

3. There is a better solution - Responsive Design

It stands to reason that the best solution is going to be a single URL that presents content that is appropriate any device. This approach is called ‘Responsive Design’ and it’s fast becoming the preferred solution in the industry. A site that uses responsive design only needs to be built once - you don't need to build a web version, a mobile version and a tablet version separately and this saves time and money in the long run.

The eZ Publish Content Management System (CMS) has a toolkit that supports responsive design. We're building our first eZ Publish-based responsive design website right now! Look out for the launch. In the meantime - watch the video below about eZ Publish's responsive design capabilities or call us if you’ve got questions about any of these vital issues. We'll be happy to give our advice.


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Cote D'Azur Business Network Logo

Andre Bottin and Dave Cooper are hosting the first meeting of the Côte d'Azur Business Network which will be at Nice's le Café de la Place,  11 Place Garibaldi - tonight, Friday 5th April at 7:30pm.

The network imports informal, 'English-style' networking to businesses on the Côte d'Azur. Andre says;

"Côte d'Azur Business Network is a free, informal and independent group for French Riviera-based businesses to network with the aim of exchanging services, leads, additional revenue streams and support. The group is for you if your company has a location in the Côte d'Azur and is or intending to doing business internationally. This is the group with no name badges, no elevator pitches, no business card thrusting, no meeting agendas. Do you like this idea? Come and join us!! Companies can be of any size (ie just you if you're a sole trader!). We aim to meet once a month, in different towns to allow different people to attend."

You can join the network's open Linked In group online.


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