More and more people are using mobile phones and tablets such as Apple's iPad to surf the internet, rather than use their desktop PC or laptop. Understandably, they feel frustrated when they visit a website that doesn't display well on their device. Recognising this, in April 2015 Google released significant new mobile-friendly ranking algorithm that’s designed to give a boost to mobile-friendly pages in Google’s mobile search results. The media called this Mobilegeddon.
Has my website been affected by Mobilegeddon?
A study in July 2015 found that non-mobile-friendly sites fell in Google search rankings, while mobile-friendly sites gained.
What can I do about it?
In the last few years, all of EAB's new projects have used a responsive design approach to ensure that our clients' websites look good on desktops, tablets and mobile phones alike. In other words, these clients' have not suffered since Mobilegeddon and their websites pass Google's mobile-friendly test.
If you still haven't upgraded your website to a responsive design, it's probably suffered a decrease in page ranking already, but it's not too late to reverse the decline. Act now and contact us to find out more!
The Enterprise AB team has just completed the transfer of an existing website for a leading St Albans-based door, window and conservatory specialist G&N Windows.
The original web design has been largely retained, but now accesses the power of the eZ Publish Content Management System. eZ Publish's powerful URL system, well-designed HTML code and meta tagging functionality means that any website converted to eZ Publish sees improvements in terms of search engine optimisation (SEO) but our content specialist also enhanced the image gallery and work blog features with the addition of alt texts which should boost the search ratings even further.
We also helped GNW expand and enhance the content with the addition of dynamic 'page-flipping' online brochures for all the product lines. Social media has been integrated into the site and our training team is helping GNW staff including installers to start to feed in images and stories to the blog and drive social media engagement.
Enterprise AB are offering a content management service to help this lean and fast paced business stay on top of its web space.
"Now GNW have converted to eZ Publish the sky is the limit for them!" says Andre Bottin, "The website is poised for development to add on online purchasing, enhanced quotation and customer log in functions."
Enterprise AB is also providing IT software consultancy to advise this ambitious business on communications development.