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With eZ Publish, EAB holds the key to a successful content management system

Tired of remembering different usernames and passwords for different websites? A growing trend over the last few years has been the 'single sign-on' approach whereby you can register on multiple websites using a single identity. Typically the identity used is your Google, Facebook or LinkedIn user account. Other social networks such as Tumblr are also possible. As you browse from one website to another you can quickly register and logging in again is achieved through a single button with no need to type anything in. Another benefit is that your avatar (photo) is automatically imported into your identity on the new website, again saving time.

EAB's website development team have added Google and LinkedIn single sign-on functionality to the eZ Publish Content Management System (CMS) to provide the Plaine du Var community in the Côte d'Azur with a quick and convenient login process. Try it out at www.laplaineduvar.fr or contact us to find out more about how to integrate social media authentication with eZ Publish CMS.

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G&N install conservatories in Hertfordshire

The Enterprise AB team has just completed the transfer of an existing website for a leading St Albans-based door, window and conservatory specialist G&N Windows

The original web design has been largely retained, but now accesses the power of the eZ Publish Content Management System. eZ Publish's powerful URL system, well-designed HTML code and meta tagging functionality means that any website converted to eZ Publish sees improvements in terms of search engine optimisation (SEO) but our content specialist also enhanced the image gallery and work blog features with the addition of alt texts which should boost the search ratings even further. 

We also helped GNW expand and enhance the content with the addition of dynamic 'page-flipping' online brochures for all the product lines. Social media has been integrated into the site and our training team is helping GNW staff including installers to start to feed in images and stories to the blog and drive social media engagement.

Enterprise AB are offering a content management service to help this lean and fast paced business stay on top of its web space.

"Now GNW have converted to eZ Publish the sky is the limit for them!" says Andre Bottin, "The website is poised for development to add on online purchasing, enhanced quotation and customer log in functions."

Enterprise AB is also providing IT software consultancy to advise this ambitious business on communications development. 

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EAB's new blog posts are now automatically tweeted!

We've used a third-party extension to integrate the Twitter API with eZ Publish and added URL shortening so that all our new blog posts will be tweeted automatically to our twitter feed. Another way for our clients and partners to keep up to date with developments at EAB.

At the same time, the RSS feed remains an alternative way of staying informed of new content in our blog.

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A recent report published by the Chartered Institute of Marketing/Ipsos ASI /Bloomberg highlights how businesses are getting to grips with administering and managing social media in their organizations.

The Social Media Benchmark is a six-monthly survey of all company sizes from independent consultants and SMEs to blue-chip corporates with participants spanning UK, Europe, Africa and Asia.

Outsourcing

It is interesting to note that only five per cent of respondents outsource their social media responsibility to an agency or third party.

We predict this figure will grow to reflect the growing numbers of businesses wanting to get to grips with social media – but unable to resource this function in-house. These days many marketing departments are stretched to the limit. Social media “champions“ can be found from within the team – they are usually volunteers with a flair and enthusiasm for sharing online. But they may not be the most strategic thinkers or the most customer-service oriented.

Which social media is easiest to outsource?

Twitter is the social media that can be administered most easily by a third party. Next is Facebook and the least outsourced is LinkedIn. This makes sense when you consider the depth of engagement of professionals who are reflecting their skills with every word. The idea of getting someone else to represent you on LinkedIn is kind of bizarre. However, there is a role for an agent in setting up a company page and maximising it.     

More of our clients are asking for help with social media so we launched this service page today:

Talk to us if you need help with social media – we can get you started with baby steps. Alternatively we work with associates who can formulate a bespoke smart solution.

View the social media benchmark online http://www.smbenchmark.com/the-benchmark/results-wave-one/infographic-wave-one/.

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