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3 good reasons to avoid a mobile quick fix

“With PC sales declining 14% in Q1 of 2013, digital marketers should move half their budget to mobile now!”

This headline from econsultancy screamed from my inbox this week.

Is this just a knee jerk reaction?  Many commercial PC users still would not dream of using mobile devices for market research, reports, proposals, plans and technical work.

Nevertheless, the rush to mobile is well and truly on and there is now a plethora of online mobile web toolkits. Some of these are free and easy to get started. So what’s stopping us selling this kind of low cost service on to our clients ? Here are four very important reasons

1. Duplication

It’s easy to set up a duplicate mobile website using a well-advertised tool like Dudamobile - but if you have a content-managed website that you update frequently - you suddenly find you have twice the work on your hands!

2. SEO

One of the simplest rules of search engine optimisation (SEO) is - keep it simple. That means you should try and focus all your content onto one website. If you set up microsites or separate blogs it simply dilutes your page ranking. Social media should always feed into your main website. So it’s clear that setting up a separate site for mobile will damage your overall internet visibilty.

3. There is a better solution - Responsive Design

It stands to reason that the best solution is going to be a single URL that presents content that is appropriate any device. This approach is called ‘Responsive Design’ and it’s fast becoming the preferred solution in the industry. A site that uses responsive design only needs to be built once - you don't need to build a web version, a mobile version and a tablet version separately and this saves time and money in the long run.

The eZ Publish Content Management System (CMS) has a toolkit that supports responsive design. We're building our first eZ Publish-based responsive design website right now! Look out for the launch. In the meantime - watch the video below about eZ Publish's responsive design capabilities or call us if you’ve got questions about any of these vital issues. We'll be happy to give our advice.

 
 

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