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Does the EU hold key to UK trade with China?

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At the recent China Britain Business Council event in Cambridge, I was delighted to discover that the Council has just opened an office in Xi'an – where we have a Representative Office headed by Andy Caiger.

There are barriers to doing business with China: because of visa restrictions enforced by our immigration-averse government, the British are being forced to go abroad to arrange meetings with Chinese prospects. This puts Brits at a real competitive disadvantage - unless they have offices in China or other EU countries (like us). 

On the plus side, growth is gathering pace with an increasing urban population – and I discovered that the Chinese may well become world leaders in digital marketing integration with offline retail!

Overall it was a very worthwhile event which has the potential to open up many opportunities. Salut!

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