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How are marketers using social media these days?

A recent report published by the Chartered Institute of Marketing/Ipsos ASI /Bloomberg highlights how businesses are getting to grips with administering and managing social media in their organizations.

The Social Media Benchmark is a six-monthly survey of all company sizes from independent consultants and SMEs to blue-chip corporates with participants spanning UK, Europe, Africa and Asia.


It is interesting to note that only five per cent of respondents outsource their social media responsibility to an agency or third party.

We predict this figure will grow to reflect the growing numbers of businesses wanting to get to grips with social media – but unable to resource this function in-house. These days many marketing departments are stretched to the limit. Social media “champions“ can be found from within the team – they are usually volunteers with a flair and enthusiasm for sharing online. But they may not be the most strategic thinkers or the most customer-service oriented.

Which social media is easiest to outsource?

Twitter is the social media that can be administered most easily by a third party. Next is Facebook and the least outsourced is LinkedIn. This makes sense when you consider the depth of engagement of professionals who are reflecting their skills with every word. The idea of getting someone else to represent you on LinkedIn is kind of bizarre. However, there is a role for an agent in setting up a company page and maximising it.     

More of our clients are asking for help with social media so we launched this service page today:

Talk to us if you need help with social media – we can get you started with baby steps. Alternatively we work with associates who can formulate a bespoke smart solution.

View the social media benchmark online http://www.smbenchmark.com/the-benchmark/results-wave-one/infographic-wave-one/.



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